TikTok is introducing a updated setting that enables them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it presently contains over 1 thousand million AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This shift coincides with a surge in AI content, driven by emerging content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A considerable share of this output is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, from digital art to science explainers, and we intend to give people the power to adjust the amount of that, based on their own likes,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its network tagged as artificially created. Overall, over 100 million media items are added to the app daily, making clips made by AI a minor portion of its total content library.
User Control Features
Members will be able to decrease or raise the amount of AI content they view by accessing the “manage topic” option in the platform and choosing the AI content topic. Additional categories that currently be controlled under the tool cover politics, fashion, beauty, and choreography.
Content Labeling and Policies
TikTok’s guidelines require content makers to label convincing AI-made content, and it bans harmful deepfakes of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its terms of service.
Additionally, the service will henceforth attach an “AI-made” label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This action is designed to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2 million awareness program for specialists and groups to create learning resources about using AI responsibly. This project will support educational bodies focused on training programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, during controversy over plans to make redundant hundreds of safety staff in the UK. It is set to eliminate a significant number of roles in its content moderation team in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A company official explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content ahead of it gets reviewed by people. The platform reported a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
